DISCOUNT SALES
Discount Sales are the most common type of sale, through which the retailer offers discounts, which may be framed in the context of a SALE. By holding a sale, the retailer may have different motives and goals including:
- Keeping their brand fresh in the minds of shoppers
- Increasing customer loyalty
- Attracting a new range of customers
- Increasing cashflow
Either way, if you keep your eye open for these sales, you're sure to get a great bargain!
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